JOB DESCRIPTION
POST TITLE: COMMUNICATIONS & MARKETING ASSISTANT
DIVISION/DEPARTMENT: REGISTRAR
REPORTS TO: DEPUTY REGISTRAR – COMMUNICATIONS& MARKETING
JOB SUMMARY
Under the general supervision of the Deputy Registrar – Communications & Marketing, the Communications & Marketing officer will be responsible for developing and executing marketing strategies that enhance the Polytechnic’s visibility, attract prospective students, and engage our diverse community. This role requires a blend of creativity, technical skills, and strategic thinking. The ideal candidate will have a strong background in graphic design, photography, and experience with design programs and tools.
RESPONSIBILITIES
The key duties of the post are as follows :-
- Develop and implement comprehensive marketing and communication strategies to promote the Polytechnic’s programs, events, and achievements.
- Design visually appealing and effective marketing materials, including brochures, flyers, posters, social media graphics, and digital content.
- Manage LP’s website and social media platforms, creating engaging content and monitoring analytics to drive growth and engagement.
- Capture high-quality photographs of LP’s events, facilities, and activities to be used in marketing campaigns.
- Identifies areas where LP can participate as part of its Corporate Social Responsibility (CSR) and form strategic partnerships;
- Maintain a data base of external partnership and nurture those partnerships for on-going support to the Polytechnic;
- Collaborate with various departments to produce content that aligns with the LP’s brand and strategic goals;
- Ensures all products, services, and other offerings conform to brand identity; conduct ongoing brand management, assures consistency on all LP materials including the logo;
- Coordinate and manage marketing campaigns, including email marketing, web content updates, and digital advertising.
- Analyze market trends and competitor activities to inform marketing strategies.
- Organize and participate in promotional events such as open days, career fairs, and conferences and others
- Prepare and present regular reports on marketing activities and their effectiveness
NB* Because of the changing nature of our business your job description will inevitably change. You will, from time to time, be required to undertake other activities of a similar nature that fall within your capabilities as directed by management.
Competencies
- Experience in digital marketing, including social media management and email marketing.
- Experience with marketing planning, strategy formulation and execution
- Sound knowledge of designing and producing high-quality marketing materials using Adobe Creative Suite (Photoshop, Illustrator, InDesign, etc.)
- Demonstrated graphic design skills with a strong portfolio
- Excellent photography skills and experience with photo editing software
- Organisation and problem-solving skills
- Strong written and verbal communication skills
- Ability to work within a diverse environment of academic and administration staff;
- Energetic with an ability to adapt to various circumstances and to work under pressure;
- Time conscious
Qualifications and Experience
- Bachelor’s degree in Marketing, Communications, Graphic Design, Creative Advertising or a related field.
- Minimum of 2 years of experience in a marketing role.
NB* Work experience in an educational institution or similar environment is an added advantage.
JOB SPECIFICATION
Employment type
The appointment for the position is four (4) years fixed-term contract.
HOW TO APPLY
Interested and suitably qualified candidates should hand-deliver their detailed applications to the LP Human Resources Office which is situated at the Administration 1 Building. The applications should be accompanied by: Curriculum Vitae, Certified copies of Educational Certificates and academic transcripts and a portfolio of previous and current work on or before Friday, 09th AUGUST, 2024 at 1500 hours.
Applications should be addressed to:
The Secretary
Staff Appointments and Promotions Committee
Lerotholi Polytechnic
P.O. Box 16
Maseru 100
Lesotho