SPECIALIST MARKETING: EBU and High Value
ROLE PURPOSE
Reporting to the EHOD: Brand and Marketing, the Specialist Marketing: Youth and Mass is responsible for Developing & executing GTM plans for Enterprise Business Unit and High Value Segments. Supporting Strategic segment campaigns, sponsorships, activations, and events for the Vodacom business and High Value Segment.Works in close partnership with relevant business units to deliver on business and marketing objectives.
KEY ACCOUNTABILITIES
Marketing:
Compile supporting marketing elements within agreed timescales on GTM plans for new and existing products to support business objectives and drive up revenue – focus on EBU and High Value Segments.
Research & analyze demographics, pricing schedules, market trends, competitor products, and other information relevant to EBU and high value customers.
Support the EHOD: Brand and Marketing to build effective internal client relationship building with key business units.
Liaise with various internal stakeholders, channels and business partners to implement campaigns, events, and product launch plans.
Supplier Liason:
Execute on requirements for contracting of suppliers and outsourced services to the department for electronic and multimedia platforms, and ensuring proper and timely follow up on the supplier chain.
Develop briefs for relevant outsourced companies and suppliers on campaign, events, and promotions requirements.
Events, Promotions, & Activations:
Provide support for internal and external company events, promotions, and product activations. To execute key objectives of the High value and Mass Segments.
Analysis & competitor activity:
Provide inputs into analysis of competitor activity for key media platforms, and recommend proactive win-back/claw back actions for Vodacom Lesotho.
QUALIFICATIONS
A Degree or Higher diploma or equivalent in Marketing, Advertising or related field
EXPERIENCE
At least 2-3years experience in Marketing & or Advertising for the services industry services, with experience of telecoms and financial services industries being a distinct advantage
Attention to detail
Relationship building
High degree of responsibility and accountability
Apply here!